PRODUCT OBSOLESCENCE

The greatest threat to any product, is, lack of enough research as to what the customers want. Although there are some industries which invest a great deal of amount in knowing this, they eventually fail at some point or the other.
The greatest threat to any industry is “product obsolescence”. This essentially, is a point at which the product an industry produces becomes completely irrelevant to its target users. Although an industry does enough research to understand its target audience’s requirements, a product can go irrelevant to the same due to competitive alternatives that spring up. In order to avoid irrelevancy, continuous improvisation of existing product offering as well as, innovation, irrespective of need and growth is absolutely mandatory.
Product obsolescence is found in many industries, the bitter truth is, industries that are now successful were not always taking measures to avoid irrelevancy but they were lucky enough to have opportunities that made them relevant at all point of time. The greatest example to this phenomenon is the “petroleum industry”. A quick snapshot as to how this industry's products became obsolete and how luck helped them to stay relevant is given below.
When oil lamps started using kerosene, the petroleum industry was thinking that it was blessed with humongous growth, because, it thought, it had the job of lighting the world, which, of course, was true. The industry thought, this growth can never be stopped, and hence, the industry concentrated and invested more on devising methods that facilitated agile manufacturing of kerosene. Then, the impossible happened; Edison invented the incandescent lamp, which did the job of lighting the world without depending on kerosene. A crisis the petroleum industry failed to notice in advance, because, they believed strongly that a completely new alternative to kerosene would never come. Luckily, kerosene got the opportunity to power, space heaters, which saved it from a humongous downfall. After sometime, space heaters were replaced by domestic central heating systems, which used coal, thereby, making kerosene irrelevant again. Kerosene’s luck struck for the second time, when, the internal combustion engine was invented, which initially used kerosene for power. When combustion engine started using other fuels, wartime demand for aviation fuel increased. After this, expansion of domestic aviation and dieselization of rail roads kept the luck of the petroleum industry above bar.
The inventions mentioned in the above paragraph, namely, the incandescent lamp, the internal combustion engine, the space heater, although, contributed by people outside the petroleum industry had humongous impact on the prospects of this industry. Not every industry would be as lucky as the petroleum industry when it comes to downfall due to product obsolescence, because, every time its product went obsolete, new opportunities that made its products relevant cropped up. Hence, a lot of time and effort must be spent, to predict obsolescence of a product, even when the industry seems “all izz well”.

Tired of broken hearts....

Last night when i laid down

a tiny drop flowed through my cheek...

so tiny that i hardly felt...

i brushed it with my finger

and saw my finger completely wet....

wondered how such a tiny drop could carry such huge volumes...

thats when a thought sparked my mind....

when a three worded phrase(i love u) that you uttered...

could bind my soul with yours....

why cant an other three worded phrase(i hate u)...

rip my soul apart....

only today i came to know....

when souls break...they shed tears...not blood!!

never imagined that a tear could be painful than blood....

for bloods come from injury and tears from betrayal...

then...my thought suddenly stopped.....

now wondered if it was all a dream.....

the next second i was sure it was not a dream....because....

had it been a dream....you would have wiped that tear....

perhaps every true heart that loves, deserves a lesson....

well if you ever thought....

even my heart deserves a lesson....

say it to my mind....

I AM TIRED OF BROKEN HEARTS...!!

those two words...

When we were together...i did not have even one thought...

that we ...like all others will utter those two words of hatred...

i would say ... those are the words that have ripped many hearts...

maybe a million more than what a heart surgeon would have in his lifetime...

only because of this...i suppose...its called ..."BREAK UP"....

when we were together....

my mobile "inbox" was my heaven...

my message tone was all i my ears yearned to hear...

your cell number was all i remembered....

but ... now...i am able to see more than what i have seen all these years...

my thoughts are clear...

my mind feels freedom...

my approaches have become cautious...

i have learned to look...out of my mobile "inbox"

i no more expect those "message tones"

although your words ripped my heart...

it has spared my intelligence....

so now i have learned new things.....

for i am neither an optimist nor a pessimist...

now....all that i know is ....

NEW BEGINNINGS ARE MUCH BETTER THAN BEGINNINGS...

you almost stopped my ticking time..!!

People say "time and tide waits for nobody"

time cannot be changed...

i still ponder over this old saying

i have been believing that this is true from my childhood...

but...suddenly now...i feel its not...because...

After the moment my eyes had a first gaze of you....

every second seems to be an hour...

every heart beat seems to be a life...

every word seems like a book...

yet....i search for a perfect word , a perfect hour and a perfect beat ...

to express my thought about you...!!

for people who wants an extended time...can you be the solution??

i fear you will be a syndrome rather than a solution...

for your magnetism creates an illusion...!!

i live on a borrowed time....life almost impure...

doctors are searching for a medicine..without knowing you are the cure...

creations of god so amazing...

and you are one, truly, worth gazing...!!

a poem for my love....!!

You were meant to be my destiny

for you were sent to me

in 1989, a day in December

a day i will always remember...

one of a kind we are..apart from the rest...

i may be biased...still i would say we are the best...

i picture you in my mind each day...

just a thought of you takes me away...

we have passed some tests over the years...

have argued, teased and cried in tears...

getting married to you is the best part of my life..

and we will go through eternity as husband and wife...

i have said so much and still can't say "its enough"

because ...living without you is just "too tough..."..!!

you were...you are...and you will ...always be the "QUEEN OF MY HEART!!"

lightning of love...

this is probably one of the shortest scribbling of mine...

yet close to my heart....

love happens....when you see someone from the opposite sex and...

the moment your eyes cross....your heart will say....

"if she says once, i would listen twice.."....

breakups happen...when the same heart says..

"if she says many, i would listen none.."......

when taking rights and giving rights happens smoothly in a "constitution" with million people

why cant it be in "love" too....after all ..it involves only 2 people not a million!!

Here i go again...

I loved it when you loved my heart

and now...i love it when you break it hard..

never ever thought...a broken heart...will create a broken mind...

for..if it was not true...will i be sitting here thinking of you...

a fool again....here i go again....

I don't really care, because my memory is broken...

but i care...because they still retain.....

those three golden words you uttered a million times...

my heart can always forgive...but my mind resists to forget..

i know i will hear no such words from you here after...

yet i hold my memories...

a fool again...here i go again....

you said "we will be friends"...

a post without appraisals and promotions..

i would say...its for the hopeless optimists...who juggle between friendship and love..

i wandered in rain...i wandered in my brain...

to catch that last bright day i had with you...

deep in my memory it lies, yet...it shines like a distant star....

my mind knows a trip to a star is never possible...

that too, a second trip...oh god..its just impossible..

for its been long since my heart stopped listening to my mind...

this crazy heart....still searching for your warmth...

here i go again...a fool again....

i shed tears...not for this bitter thing between us...

but for the MANY WAYS I WAS A FOOL TO YOU..!!